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Portfolio EV Tools: Latest Updates to our +EV Betting Products

Updated March 24, 2025 | 8:14 am CDT by Sam Smith

At OddsShopper, we’re constantly working to refine and improve the tools you rely on for smarter betting. That’s why we’re thrilled to share the latest updates to our Portfolio EV betting tools. Whether you’re tracking bets or building winning portfolios, these upgrades are designed to make your experience smoother, more insightful and more effective. Let’s dive in!

Portfolio EV Tools: Latest Updates to our +EV Betting Products

Ditch the guesswork. Start making smarter, sharper Portfolio Betting page now!

Portfolio Lab: A Smarter Way to Build Winning Portfolios

The new Portfolio Lab replaces the EV Results page, offering a cleaner, more intuitive interface for researching bets and managing portfolios.

Improvements and Features

  • Guided Approach – A step-by-step onboarding system will help new bettors build stronger portfolios
  • Intuitive Interface – Easier navigation and improved usability compared to the old results page
  • Custom Portfolio Creation – s can filter bets by markets, sportsbooks and leagues to create tailored betting strategies
  • Estimated Bets Per Day Metric – Helps s plan bet volume
  • Mobile-Friendly Design – A card-based UI for seamless betting on mobile devices

EV Model Upgrades: More Bets, More ROI, Especially for NBA

Portfolio EV’s betting model has been enhanced, resulting in higher bet volume and improved returns across multiple sports.

What’s Improved

  • Increased Bet Volume & ROI – More profitable betting opportunities, especially for NBA
  • Boosting Algorithm for Sharper Bets – Identifies the sharp side of the market and enhances odds based on the age of odds changes
  • Improved NBA Line Convergence – Stronger tracking of market efficiency leads to more +EV bets on spreads, totals, and props
  • Better Tennis & EPL – Expanded data processing for more reliable +EV bets in these sports.

Imagine a sharp sportsbook (say Pinnacle) has LeBron’s over points at 19.5 +100. Then another soft book has him at over 20.5 +120. How much is the extra point worth? What if it’s Alex Caruso instead at 9.5 and 10.5? Is it worth the same?

Our latest model update provides dynamic line conversions for NBA and college basketball props to increase the accuracy of EV opportunities we find for you. These new conversions were backtested on every single odds change at every book tracked by OddsShopper for the full NBA season and were found to have a significant increase to profitability and volume offered by our tools.

Parlay Generator: Build Smarter, More Profitable Parlays

Portfolio EV now integrates a Parlay Generator into the Top Bets page, making it easier to create +EV parlays with boosted odds.

New Parlay Features

  • “Generate Parlays” Button – s can now instantly create optimized parlays directly from the Top Bets page
  • Customization Options – Adjust parlay legs, related bets, and total bet count to refine betting strategy
  • Boosted EV on Parlays – Portfolio EV identifies and applies the best boosts to improve expected value
  • SGP – Future updates will enable Same Game Parlay (SGP) functionality, expanding profitable parlay options

Referral Program: Earn Cash for Referring Friends

Portfolio EV has launched a referral program to reward s who invite new subscribers.

How It Works

  • Program available to all Odd Shopper holders
  • s receive a unique referral link
  • Referred friends get a 10-day free trial (vs. the standard 7-day trial)
  • Referrers earn $25 per converted referral

Have or run into any issues? We want to hear from you! Let us know your thoughts and suggestions as you explore the tools.

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Sam Smith

Author

Sam Smith

Sam Smith is a writer and editor with Stokastic and OddsShopper. He has been immersed in the world of professional sports data since 2015 while also writing extensively on the NFL for a multitude of blogs and websites. With OddsShopper, Sam looks to blend his sports and editorial expertise with OddsShopper's data to bring you the best betting information possible.

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